HR Recruitment Weapon: Top 3 Channels for Employer Branding
The rising unemployment due to COVID-19 does not make it easier for companies to find the right candidate. In response to this, there is an urgent need for companies to make their job listings stand out, one of which is through employer branding.
Research has shown that three out of four candidates conduct preliminary research on the company’s reputation and employer brand before applying for a job. Meanwhile, from the employers’ perspective, 83 percent of companies mentioned that employer branding plays a significant role in recruiting new talents.
Employer branding acts as the reflection of the company’s value proposition. It can be used to communicate a company’s identity and value which purpose is not only to retain existing employees, but also to attract a new talent pool with various needs by communicating the companies’ culture, job security, and offers. Since the majority of current job seekers are tech-savvy, having a strong employer branding on social media is also recommended.
Regardless of the benefits you want to offer, a good employer brand comes down to how you promote the messages themselves. The medium is the message. What channel are you using? What assets do you own? What paid channels can you utilize? How do you visualize your employer brand?
Based on Kalibrr Talent Insight, these are the top 3 channels frequently used by candidates to understand your company values and benefits:
Your career site is more than just a place to display your job listings. According to Beamery, this is actually one of the first point of contacts you will have with your future candidates.
To make a good first impression for your future employees, make sure you present them with the most relevant information including open roles, information about the company, team members, or other nice-to-haves information that can further strengthen your company culture.
Social media is a must-have tool for a company since it attracts the most attention from candidates. In addition, our Talent Insight report found that nearly 50% of candidates visit a company’s Instagram and LinkedIn profiles while looking for a job.
Nevertheless, solely building up a presence on these channels is not enough. Developing a targeted and direct content strategy is also crucial to nurture awareness at the early stage of the candidate journey. It also gives candidates the opportunity to learn about your company and employer brand. If the information on the content speaks and resonates with the candidates’ sensibilities, it will significantly influence their decision to apply.
You can use content such as photos, videos, blog posts, employee testimonials, and news announcements to make your company stands out.
Job boards are not a one-way street platform where candidates supply their information to the hiring managers. Companies, too, need to be involved in every candidate journey and provide consistent, truthful, and comprehensive information to the candidates. While job boards often promote current job openings through their platforms, these sites remain important as candidates take a number of touches learning, exploring and engaging with your recruiting team before they decided to apply.
If you require assistance in optimizing your employer branding, Kalibrr is here to help you. Together we can help you optimize your assets or launch attractive campaigns to candidates. Drop us a message below!
Kalibrr is a technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, the company continues to attract the best talent from all over, with over 2.5 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.
The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.