How to stand out and attract the best talent
There is so much advice circulating on how job seekers can differentiate themselves in today's highly competitive job market. On the other hand, employers also need to stand out in today's war for talent. Still, competing for job seekers' attention has gotten more complicated during this pandemic, with global companies looking for remote workers without borders.
In this continually changing world of work, competition for high-quality candidates is fierce. However, recruitment is no longer about filling vacancies. It’s about finding and interacting with the best talent available.
To recruit effectively, you must be sensitive to the applicant's perspective. Job seekers with the right skills and background now have more bargaining power than ever. As an employer, you, therefore, need to tell a compelling story. Why should a candidate choose you over another company?
The key to attracting high-quality candidates is to distinguish yourself from your competitors and show top talent how joining your company can help them achieve their career goals.
In this article, we'll take a look at some of the tips that will set your company apart and attract top talent to the workforce.
Offer perks and fringe benefits
They say money makes the world go round, but salary is not the only factor when accepting a job offer for many candidates. Competitive perks and fringe benefits also play an influential role in the talent's decision to join your workplace. What opportunities, benefits, and experiences do you offer employees that they cannot find anywhere else?
Go beyond standard benefits, such as retirement funds, medical reimbursements, and transportation allowances. Applicants are now looking for a broader range of perks. Provide alternatives that matter and fit your brand, such as stock options, flexible work hours, and time off, even when working from home. Soft perks, like providing work-from-home allowances and giving employees a day off for their birthday, can also make a big difference to applicants.
Designing a competitive benefits package isn't easy, but it's well worth it. Give your candidates the support they need to do their best.
Create a positive company culture
Having the right corporate culture can make all the difference in making a position more marketable to potential employees. In a Robert Half survey, 35% of the 1,000-plus workers surveyed said they would turn down a job offer if the position matched perfectly, but the corporate culture was not.
Do what you can to make sure your candidates and staff feel appreciated, respected, and wanted. Treat them well, empower them, and give them everything they need to grow and develop. Once you are confident that you know and understand what sets your business apart, win over candidates by sharing your culture during the interview. By offering vibrant details, you can create a competitive advantage.
Go virtual. The recent shift from face-to-face to virtual recruitment has led everyone to search for new strategies. With traditional recruiting tactics like open houses and job fairs working differently this year, virtual career fairs and virtual events have become the new norm.
Update your careers site. Your goal should be to have enough compelling business information online so that someone who fits into your business can decide that your business is a great place to work and a perfect fit for them.
Be a social butterfly. Social media has become a powerful medium and can be a useful recruiting tool. With applicants researching a company's social media channels before applying for a job posting, you must stay on top of this. You want to make sure your social media presence is professional and up to date and make sure you showcase the extra benefits your business offers.
If you’re not harnessing the power of the internet for your recruiting efforts, you're likely missing out on a number of top-tier talent.
Our final thoughts
As we enter a new and evolving reality in finding talent, one thing remains constant: Job seekers want to work for employers who care for them.
If you are faced with a recruiting challenge, don't just look outward to improve your chances. Look inside first. Be clear about your business identity and how you can express it. From there, you will quickly stand out in a multitude of job postings and find that attracting the right candidates follows much more naturally.
Need help with recruitment? Sign up for Kalibrr and start engaging with the best candidates today!
Kalibrr is a technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, the company continues to attract the best talent from all over, with almost three million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.
The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 19,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.