Kalibrr Shares Insight on the ‘Experience Economy’ at DigiCon South XE
The only end-to-end recruitment solutions provider in Southeast Asia paid a visit to friends in Cebu City to share insights at the Visayas-edition of the largest gathering of the digital industry in the Philippines
Last May 30 to 31st, the Internet and Mobile Marketing Association of the Philippines (IMMAP) held the first ever Visayas-edition of one of it’s signature events, DigiCon. The largest gathering of digital industry professionals, the DigiCon South event brought several experts and executives from various organizations to Cebu to get to know each other while discussing “The Experience Economy”.
Given how many businesses can no longer just compete on the face of their products and services but now also have to consider how they make their customers feel about their brand, it was indeed the best time to further discuss the experience economy. Alternately known as “XE”, the experience economy is comprised of the many ‘experience’ aspects of most digital businesses, including Brand Experience (BX), User Experience (UX), and Customer Experience (UX).
“Build What They Want”
Speaking at one of DigiCon South’s many breakout sessions, Kalibrr Co-Founder and CEO discussed with those attendance how important it is to be very mindful of what customers want, sharing insight of the instances when Kalibrr needed to pivot away from its initial products and services to better meet not only what its clients want, but also what will fulfill their needs.
“We (Kalibrr) should have died at least 2 times: in 2013, during our big pivot, and in 2015, during a “fundraising winter.” Then we almost ran out of money at least two more times. During these experiences, what we’ve learned is that it’s important to listen to your customers, build what they want, and iterate until they are willing to pay you for it. You should get to the point that embarrassed by the first version of your product.”
Rivera also emphasized how this is of course easier said than done, and that successfully evolving a product or service, and business overall, starts with establishing a team who can keep with the twists and turns of the company. People should be able to adapt while keeping with the goal of giving customers a notable experience, even when it means questioning executive decisions.
“The hardest part of startup management is the goals, (where) objectives and priorities are constantly changing, and you will need people who can adapt with you. Hire people smarter than you who will challenge you — because most others don’t.”
For more information about the recently concluded DigiCon South XE, or upcoming DigiCon and other IMMAP-related events, visit IMMAP.com.ph.
Want Kalibrr to participate in your company’s industry gathering or event? Feel free to contact us about that at Kalibrr.com.
Kalibrr is a technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, the company continues to attract the best talent from all over, with more than 2 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.
The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients, and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.