As more businesses are moving their campaigns online, and working with a digital marketing specialist can help your company grow tremendously.
But what should you be looking for in a digital marketing employee? Is experience the key to a great hire, or should you also be looking for culture fit?
Here are five fantastic qualities every digital marketing specialist should have.
A jack-of-all-trades (but a master of none) may fit when your company’s first starting out. But when you’re trying to take your business to the next level, make sure the person you’re hiring also has the level of expertise you need.
Ask questions about their background and preferred areas of interest. What aspects of digital marketing do they specialize in? Do they have experience with email marketing? Search engine optimization? Social media? Find out what they know and where they can really help you thrive.