As Philippine economy continues to grow and becomes more competitive, are companies and businesses poised to keep up with the latest trends in talent acquisition and retention?
This was the key issue at the 30th General Meeting of the Employers Confederation of the Philippines (ECOP) held last July 20 at the Henry Sy Auditorium at St. Luke’s Medical Center – Global City. Attended by CEOs, executives, and HR Managers of top organizations in the Philippines, the membership meeting focused on the current profile of the Filipino working population and several strategies in attracting and retaining talent.
In his talk, Paul mentioned that Filipino talents today care about a company’s vision and purpose – something that startup companies use to brand themselves. He suggested that for other companies to keep up, they must learn to blend human resource (HR) practices with sales and marketing strategies in order to attract the best talent.
“Recruiting is the selling and marketing of careers. Recruiters are very good at screening but don’t do a good job at selling the opportunity, “ he said.
To do this, Paul recommended that companies own and establish their brand pages. This means leveraging on touch points like Facebook, LinkedIn, and the company career page to establish themselves as a brand.
Moreover, companies must also ensure that the application process is fast and has minimal friction in order to sustain the engagement of their candidates and provide an overall good experience.
“Jobseekers prefer to apply to responsive employers and recruiters. If X company has a slow application process, they begin to tell their friends and say maybe ‘don’t apply to this ‘cause no one ever gets back to you,” he remarked.
Also, given the traffic situation in the country, Paul suggested that companies today must allow flexibility in terms of work hours and locations for employees to remain productive and able to provide high quality work.
Other speakers in the session were of Eric Riego de Dios, HR Director of Baker McKenzie, and Grace Sorongon, Senior Vice President and Managing Director of John Clements Consultants, Inc.
The Employers Confederation of the Philippines (ECOP) is an organization with the goal of consolidating and articulating the employer’s voice and interest in matters relating to labor, employment, industrial relations, and socio-economic development. For more information, email firstname.lastname@example.org.