“Passion” may seem like an overused word, especially in the world of startups and SMEs. But there is a good reason why entrepreneurs look for that kind of personality from every candidate. Simply put, being fully committed to and caring about your company does — whether it’s running the whole company or just selling its product — always produces the highest-quality results.
Building a culture of employees who love their work begins during the hiring process. Life Is Good CEO Bert Jacobs reveals the most effective interview questions he uses to select ideal candidates for his company.