2016 is expected to be the most exciting year for the Philippines’ job market. With the unemployment rate down, the economy is showing quite a turnaround in employment. Companies are bolstering their hiring efforts, and economists are optimistic this will continue in 2017.
With that in mind, we see this year as a real opportunity for companies to innovate their recruiting and hiring efforts. It is paramount for companies to have hiring programs up and going because finding and bringing on the best candidates is going to become a more intense battleground.
Here are 3 resolutions companies should hopefully practice to get their game up and running for 2017:
1. Embrace social recruiting.
Thanks to the social media channels such as Facebook and LinkedIn, the trend is that hiring on social professional networks have bypassed Internet job boards, company career websites and employee referral programs over the past four years. It’s been the most important and fastest growing source of quality hires. Companies need to make concerted efforts to prioritize sourcing through social networks in the next year.
2. Make hiring a team sport.
The war for talent is in full swing as companies compete for a shrinking pool of talent. As the number of applicants per job continues to decline, how can small- mid-sized companies compete against the corporate giants?
Collaboration is key. Recruiting is a social activity and hiring should be a group decision. Your employees need to size each other up and determine whether a candidate is a good fit . Assemble hiring teams of about three to four people to evaluate and engage with candidates.
3. Approach recruiting with a marketer’s mindset.
Think of your potential candidates as customers. Think: marketing requires knowing supply and demand for talent; creating a “brand” that evokes specific, positive and emotional associations; and developing and targeting messaging that resonates across multiple channels.
It’s all about selling and we need to create a culture of selling to our candidates.
Make the next year as fruitful and as exciting when it comes to recruitment. If you keep these resolutions, you will be able to rise above the crowd and deliver their best year yet.