Building a Quality Online Presence for Future Employment Success
Around 70% of all employers use social media to screen candidates during the recruitment process, according to a 2018 CareerBuilder survey. It makes sense that recruiters would do so , considering the fact that an employee can and should be considered a ‘long-term investment’. Being part of a team involves fitting in with the corporate culture as much as it does possessing specific skills and training. Whether you are currently employed or you have recently graduated, follow these tips to ensure your online presence remains strong and conducive to the job searching process.
The Weight of Words and Images
One of the most infamous cases of a social media faux pas that landed in a job loss, was that of Justine Sacco, a PR executive for IAC. In 2013, while boarding a plane for a flight to South Africa, she wrote an offensive tweet. Despite having only 170 followers, her tweet took hours to become viral and upon landing, she had many notifications – including one from her employer telling her she had been fired. It is easy to get emotional or to give strong opinions online. After all, there is a semblance of ‘protection’ when you are staring at the screen. Make sure that nothing – neither your written content or your images – can give a false impression of who you are.
Building a Brand
If you are seeking freelance work, building your own website or blog is a key way to share your abilities with prospective clients. Many templates exist that will enable you to put together a professional looking site but if you have the budget for it, professional website design gives an edge that can be difficult to compete with on an amateur scale. A good looking site should be considered part of your branding. Your site should reflect your values but also attract and entice your audience. This can only be achieved through good content and equally dynamic design. As noted in Adobe’s State of Content Report, around 38% of users will stop engaging with a website if it is unattractive. Yet not all freelancers are specialists in layout, composition, and color.
Leveraging the Power of Networking
Building a good online presence involves more than looking responsible on social media. It also involves being a positive, active force in groups and forums, since doing so can make you contacts and establish you as an active, keen expert in your industry. You can freely engage in debates, but ensure the language you use is respectful and professional. An important recruiter may be part of a community or forum without you knowing it and by establishing a friendly presence, you could potentially build a relationship that will be interesting in the future.
Giving Your Best to the Internet
LinkedIn has built up a network of around four million Filipinos (and more than 19,000 companies). The site is helpful when it comes to discovering job availabilities and contacting with industry leaders, but it can also help you establish yourself as an expert in your field. If you work in the technological, legal, or administrative sectors (or indeed any other industry in which expertise is valued), used LinkedIn to upload interesting articles and posts that will be shared and commented upon. By building up a good content portfolio, you not only benefit your readers but also show the extent of your knowledge and abilities.
Because the majority of recruiters now look into candidates’ online presence, ensure yours is up to scratch. Post only photos and written content that is in line with the professional persona you wish to portray. Finally, use the Internet to your advantage by building an amazing website and by using networking sites like LinkedIn to meet movers and shakers and show off your own talent and experience as well.
Kalibrr is a technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, the company continues to attract the best talent from all over, with over 2 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.
The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients, and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.
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