By Braulio Giron, Jr. on March 27, 2019
Digital is part of just about every business, and the following are some of the ways for you to successfully break into the industry
An overarching term covering all online mediums, digital is one of the fastest growing industries and most lucrative job markets for anyone to enter. Whether it’s social media campaigns, pay-per-click marketing, or mobile applications, digital is leaned on now more than ever as companies look to modernize their marketing and business processes.
Contrary to popular belief however, digital is not an easy career to just jump into. Due to its multifaceted and rapidly expanding nature, it requires a mix of skills, from hands-on digital knowledge to social and networking abilities, promotional savvy, and technical skills, among others.
Fortunately, how to build a career in digital is not a big mystery. Like in any other industry, it mostly involves a great deal of learning, training, and keeping up with the latest technology, along with knowing where there are digital opportunities.
Start by developing specific digital skills
An effective way to begin any career is to arm yourself with skills, particularly those that are high in demand. In digital, positioning yourself as one of the best in your industry at a specific discipline allows you to set yourself apart from other job applicants, especially when the companies you are applying to specifically require the skills that your bring to the table.
Among the most commonly needed digital skills right now are content writing, social media management, and digital marketing which, if you possess, can get your started on a digital career in a variety of notable companies, including ABS-CBN, Inquirer, and Kimstore, to name a few.
Acquire additional expertise
While in our first point we recommended developing a very specific skill to stand out among employers, hardly is it the way to sustain a digital career. This is particularly true when you are applying on the other end of the spectrum, and have a preference for working at newer, and relatively smaller, companies.
This due to startups typically not having the resources to hire specialists, thus often preferring to hire people with a wider range of skills. Not surprisingly, this practice continues on even as they become larger companies, evidenced by the likes of Coins.ph and Google, who continue to succeed with a workforce that is well-rounded in various digital skills.
Establish a working knowledge in HTML, CSS and other coding languages
By having basic coding knowledge, you set yourself apart from others in your field, as well as make working with developers easier to do. Knowing code will also help you be efficient in tasks typical of digital professionals, such as editing to landing pages and installing and configuring WordPress themes.
Granted, you need not be a master in HTML, CSS, and other coding languages, but in the event that you find it to be your calling, you can establish an entire career on coding. Companies like Summit Media and even Kalibrr often need developers with extensive coding knowledge, which you can actually gain via online learning and other training programs.
Get Familiar with Analysis and Data
While digital is now all the rage in marketing and business, it remains an inexact science given how new technologies emerge on almost a daily basis. As a result, digital employers greatly value professionals who are not only able to implement the latest in digital solutions and strategies, but can also analyze data and read into what does and doesn’t work.
The ability to read numbers and predict trends, and make profitable changes based on such findings, it another skill greatly valued by companies, so much so that jobs centered on it are offered by employers across different industries. These currently include analyst or business process positions in companies like The Care Group of Companies and Toyota Philippines.
Build Your Online Resume
There is a saying that at the end of the day “it’s people that are going to hire you.” So no matter your digital skills, your chances for a career in the industry will remain slim-to-none if you are unable to showcase what you know. You might contest, “how do I show what I can do with no job to do it in?”
The answer is Kalibrr. Apart from connecting you to notable companies offering meaningful opportunities, our website also features assessments which you can take to better show your proficiencies to potential employers. Kalibrr also lets employers make assessments and include them on their job posts, which you can also complete to further show them how you are the right person for the digital job.
These are but a few of the guaranteed ways for you to get a digital career. To learn more about the opportunities presently available in digital, visit Kalibrr.com.
Kalibrr is a technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, the company continues to attract the best talents from all over, with more than 2 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.
The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients, and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.
Need help finding that dream job? Sign up at Kalibrr and be connected to thousands of employers! For application help and additional professional advice, follow on Kalibrr Facebook, Twitter, LinkedIn, and Instagram.