
marketing
Sell Well Tomorrow: The Future Landscape of Sales and Marketing
July 21, 2015

The job landscape has been changing rather quickly these past few years. Our way of life is increasingly dependent on digital technology, which upgrades and innovates seemingly every week.
Now, when people ask you, “Where do you see yourself in five years?” it’s not such an easy and straight-forward question to answer. Entire industries are quickly fading in the blink of an eye. Remember video rental stores? You’ll be lucky to find a single one standing these days.
In their places, new industries and job functions are sprouting like mushrooms. Jobs in app development and social media did not even exist years ago and now they’re the de rigueur jobs for the millennial work force.
Because Kalibrr wants to help you prepare your career path for these rapid changes, we’re giving you a glimpse into the future landscape of sales and marketing to see what the industry will be like in a few years.
Keeping Sales Human
The sales industry is traditionally a people-oriented industry as sales professionals must constantly deal with vendors, clients and the like. The challenge that aspiring salespeople face is keeping the industry human in the face of an increasingly modernized workplace. Minter Dial, president of The Myndset Company, tackled this problem in his Business Insider article, “5 Ways Sales Can Stay Human While The Rest Of A Company Automates.”
- Great personalities and self-starters will rule
- The customer is at the center
- Increased demand for real-time support
- Leverage not just the product but also the brand’s value
- A new era for sales managers
- Mobile connectivity all day every day
- Data is and forever will be key
- Interactive storytelling trumps hard selling
- Agencies must evolve or die